SearchCap: Google’s deal with Mastercard not ‘deceptive’, small business SEO & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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How small businesses can see big results with foundational SEO

Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.

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Google, the EU, and Comparative Shopping Services

Live webinar: Thursday, September 6, at 1:00 PM ET (10:00 AM PT).

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Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’

Bloomberg report zeroes in on lack of consumer disclosure by the credit card issuer.

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Search Cap: Google Ads Overview page changes, GSC updates, Bing WMT & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page

Make quick changes on the fly from several of the cards featured on the Overview page.

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How to capitalize on the competitive advantage of real-time data analysis

Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.

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