Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018.

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How to automatically delete your old tweets

Online sleuths have spent the past several years uncovering some of our deepest and darkest secrets. Secrets that, for whatever reason, we decided to make public. It’s fair game. Once you tweet something publicly, it’s available to anyone who feels like doing a little digging. Often, these tweets are in the public interest, especially as it relates to politicians, celebrities, or even your favorite brands. For most, there’s little to fear. There’s the odd drunken rant or image, maybe. Embarrassing, but not all that damaging. Others, though, have something far darker to hide. Whether it’s racist tirades, homophobic language, or…

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SearchCap: Google adds dataset schema, Bing maps update, HTTP status code guide & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google search adds dataset schema support to search results

Data nuts, here is your chance to get your data and charts looking pretty in the Google search results snippets.

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Google adds deep breathing exercises to search results

Google wants their searchers to take a breather with this new relaxing search result.

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You need 23 keywords in a blog post to rank well. Not.

Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions.

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The ultimate guide to HTTP status codes and headers for SEO

Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn.

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